Wilson X Ad Campaign Concept
Wilson X is a high-tech football released by Wilson. The football houses many internal sensors to record and communicate via Bluetooth to an accompanying smartphone app.
Wilson X Connect and Compete Concept Ad Campaign
The Wilson X football enables football fans all over the world to connect and compete with each other via sensors and gyroscopes contained within the football. The sensors use Bluetooth to constantly communicate with the smartphone app. The app has local and worldwide leaderboards for a variety of football stats including longest caught pass and quarterback spiral efficiency. The app also offers games for friends to play and compete with each other. The campaign was created with that connectivity to be the best as the core focus.
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