Skiles Tavern Rebrand Concept

Skiles is a restaurant and bar in downtown Holland, known for their thin crust pizza. They’ve been a corner landmark as the start of the downtown area since 1951.

 

Previous Skiles Logo

 

The Skiles rebrand was designed to reflect the comfortable and easy going atmosphere they’ve cultivated and their history in the Downtown Holland community. The new branding was influenced by 1950’s design elements repurposed to fit in seamlessly with the look and atmosphere already present in the restaurant.

Large Chalkboard Wall Menu

To-Go and Table Menues

Restaurant Food Packaging and Uniform Shirts

In-Store Branded Posters