Skiles Tavern Rebrand

Skiles is a restaurant and bar in downtown Holland, best known for their thin crust pizza, and has been on the same corner in since 1951. The re-brand has been designed to reflect the comfortable, laid back, and easygoing feel of the community as well as the history and longevity Skiles has within that community. It takes direction from their current use of handwritten menus on spare cardboard and elevates it to a more professional level while maintaining the homemade feeling. It takes advantage of the exposed brick and the warm weathered wood atmosphere inside the restaurant.